There is a veritable minefield of acronyms and confusing terminology in Digital Marketing, from PPC to SEM to CTR, you may ask how Cost per Click works, which is Adwords, what is Remarketing and how can I make all this work for me? Let’s break it all down for you.
PPC stands for Pay-Per-Click, it is a very effective marketing and advertising strategy for achieving results and traffic as quickly as possible. If done correctly, it can be extremely cost effective for both SME’s and Blue chip companies alike. The true beauty of Adwords and PPC is the advertising precision and management flexibility, you can not only target the exact Keywords you wish to be found for, but you can set your daily, weekly or monthly budget and even choose the time of day you wish your Ad to be shown, and that’s just the start!
Let’s look at how Star PR’s Digital Marketing team can help you reach your audience…
PPC & Adwords Services
Adwords Account Creation
The most important part of Adwords advertising is the initial Set-up. If you choose the wrong Keywords, or link to a page or product on your website that is not optimized, you can find yourself paying far more than you need, and even have your Ad not show up at all.
- Create relevant Ad groups (avoid unnecessary and costly Clicks)
- Refine correct Keywords (Increase traffic and ROI)
- Optimize Landing pages (Ensure Ad page will convert)
- Improve Quality Score (the higher the score the less you pay)
- Set budget, geo-location and bid strategy
Adwords Account Management
Managing an Adwords Campaign can be time consuming, especially if you’re not sure what you’re doing. Applying the knowledge gleaned from Analytics and Adwords data to fine-tune your Campaign can save you huge amounts of money, as well as increasing traffic and ROI and decreasing the bounce rate.
- Refine Keywords (identify trends in locations, demographics, language)
- Refine Bid strategy (avoid unnecessary Clicks and increased Bounce rate)
- Conversion tracking (Understanding the data and applying it successfully)
- Ad text cleanup (Identify successful and unsuccessful Ad’s and optimize)
- Exploit Ad extensions (Increase CTR and harness every ounce of traffic)
Different Ad types & extensions
In the wonderful world of Digital Marketing 2016, there is a huge range of different advertising options and platforms for you to now display on. We’ve come along way since Google first launched its Adwords initiative back in 2000, and we can do alot more than a simple Text Ad at the top or side of a page…
Video advertising is incredibly powerful. Not only can you post your own Ads to be found and shared, but you can place your Video ad inside another, allowing you to not only hitch a ride on a trending topic, popular video or particular news story, but focus on the categories and demographics that match your audience and target market.
This is one of the most powerful tools at your disposal, and we haven’t even told you about Video Remarketing yet..
Mobile advertising is essential in Thailand. With over 20,000,000 Smartphones users accessing the Internet every day, and its domination over Desktops and Tablets, Mobile advertising is fast becoming the most effective way to reach your audience.
Not only is every Ad extension available for Mobile, but it has one of its very own. The Call Only Ads can be extremely effective, particularly if you’re offering a service or prefer people to get in touch directly, allowing you to close the business before they’ve even thought of looking for one of your competitors.
If you’re trying establish your brand in Thailand, or beat the competition, then Mobile advertising is a must.
The potential of Remarketing cannot be underestimated. You have the power to reach every single person who visits your Website, effectively pursuing them across the web and reinforcing your brand, product or service across a vast number of channels.
From Youtube, to Blogs, to Shopping, to News, to thousands upon thousands of different websites, wherever your previous visitor goes, you can be sure to reach them and remind them about you, building consumer confidence and awareness with very little effort.
70% is the average rate for Users to abandon their Online Shopping Cart before purchasing. Just think about it. 70 out of a 100 people are leaving your Site before purchasing your product and most likely checking your Competitors prices first. Why let them forget you. Remarket your brand and product and help remind them why they clicked on you in the first place.
Text & Image Ads
Text and Image based Ads are the most basic forms of Adwords, but can still have a huge impact and ROI if used correctly.
As well as including a link to your Website, Ad Title and short blurb, there are a number of extensions that you can use to maximise your Ad such as Call, Location and Sitelink extensions, allowing you to display more information for maximum effect.
Product & Shopping Ads
Product listings, often known as Shopping Ads show actual products from your Website in the form of Images, displaying the name, product, price and details that link directly back to the product page on your Website.
This can be extremely effective if your business is eCommerce.
Rich Media Ads
Rich Media Ads expands on Text and Image and allow advanced design and features such as Video, Audio and other elements so the user engages and interacts with the Ad itself
If you want to capture your audience’s attention and keep them focused on you, Rich Media can be one of the best ways to do it.
Essential Facts any PR Agency and Digital Marketing Company in Thailand need to know
Devices used to access the Internet in Thailand
- Computer – 16,100,000
- Notebook – 8,200,000
- Tablet – 5,700,000
- Smartphone – 20,300,000
- Feature Phone – 900,000
- Smart TV – 300,000
Internet activity in Thailand
- 38,000,000 of the 67,000,000 people who live in Thailand use the Internet every day
- 21,000,000 people use the Internet to access Social Media.
- 10,000,000 people use Google for general search
- 1,500,000 people use the Internet for Online Shopping
Top 3 Domestic Websites in Thailand
- Thailand is in the Top 10 markets worldwide for Youtube use.
- 52% of Internet users in Thailand use Youtube every single day
- 87% go directly to Youtube to search for Video
Interesting Thai statistics
- 69% of Smartphone users research online but purchase offline
- Thais spend an average of 4.2 hours every day on their Mobile
- 940,000 of Thailand’s Facebook users are Expats/Non-Thai
Top 5 Apps
- Facebook Messenger
- Google Maps